Wednesday

3:30 pm - 4:30 pm

W40:

Weathering the Storm: Staying out of the News after a Natural Disaster

Level: Beginner

Major hurricanes, floods, and wildfires compromised the safety of millions of Americans this year including thousands of assisted living and skilled nursing residents. Following these storms, media has been quick to latch on to salacious photos and isolated, tragic situations in skilled nursing facilities. In this session we will share tested, proven proactive steps you can take to protect your residents’ privacy and avoid becoming a target of unwarranted media attention leading up to and following a major natural disaster.

Susan MacLaughlin, Founding Partner
Kelli Luneborg-Stern, Managing Partner
 Trifecta Public Strategies